Bookmarks (13)

  You know how every business aims to stay relevant, impact a lot of people, and a gain loyal following? One way to effectively do this is by focusing on brand storytelling. I consider this a strategy that can truly set your business, big or small, apart and drive growth in ways you might not have imagined. What is Brand Storytelling? Let’s define brand...

Pricing catering services can feel a bit like navigating a buffet line—you’ve got endless options, but you can’t overload your plate without paying for it later. Every event is different, and so are the people who host them. A corporate client won’t have the same needs as a couple planning their wedding, and your pricing should reflect that. You want to give your ideal...

When it comes to warehousing and logistics, the loading dock is the hub of your operations. This is where you receive goods, sort them and dispatch them, it plays an essential role in your supply chain and when there are things wrong with the loading bay technology that you have in place then there is a chance that you could be losing money. This...

We all know that in life and in business, having goals is crucial. There are health goals, career goals, long-term goals, short-term goals, #relationship goals and all kinds of other goals to pursue. Accomplishing these goals is usually a satisfying feeling that helps move things along. But just about all of us have that one goal. That goal we’ve been trying to reach for...

Running a bakery is more than just creating delicious treats; it’s about marketing them in a way that attracts customers to your shop. Many bakeries have become hobbies for many food entrepreneurs. However, those people find that their baking talents are good enough to turn into a thriving business. However, once the business gets started, a bakery business needs to find its target audience...

  As you begin building a successful business, you’ll experience a journey filled with excitement, challenges, and endless possibilities. One of the compasses guiding your journey to success is a solid marketing strategy, driven by specific goals.  In this article, we’ll explore five marketing goals specifically tailored for new businesses, along with simple steps to help you achieve them.    Setting the Stage: Your...

1. Social Media Manager One of the biggest needs that businesses struggle with is how to attract, influence, and sell on social media.  Since social media is such an important tool from branding and marketing, good social media managers are in high demand.  A social media manager’s responsibilities include writing and scheduling posts, creating content, answering customer questions, managing ads, and more.  Corporate social...

      1. Oprah Winfrey-HARPO, OWN Network   Oprah Winfrey is one of the first self-made woman billionaires in American history. Very hard to do. Especially for a Black woman raised in the segregated South during the 1950s. The famous talk show host and media mogul was born into poverty in rural Mississippi. She was raised by a single mom and grew up...

Getting crowd funding to see your business products and ideas come to fruition is an all-or-nothing outcome. Either your crowdfunding campaign meets the goals you set out and you get to develop your idea, or you go home with nothing to show for your efforts. To make sure you meet your targets, here are some of the things you can do to get better...

    You know how some companies are getting good at connecting and building relationships with their target markets because they know how to tailor their efforts according to their audiences’ needs? There’s a better way to target your ideal customers with laser precision: micro marketing. Think of it as your secret marketing ingredient, but like with everything else, it has its ups and...

We are constantly surrounded by celebrity tales that are often mistaken by real success stories. Reality television, stardom, social media infatuation, have all led to a misinterpretation of what it takes to be prosperous, and it seems like many of those we see as “leaders of our generation” have nothing of the essence of true, high level, leadership. The images of those we are...

Whether you’re just launching your dream firm or looking to take your existing practice to the next level, setting clear and achievable goals is the key to unlocking success. But before we jump into the nitty-gritty details, let’s take a quick step back. For anyone new to the game, a consulting firm essentially acts as a team of expert outsiders who partner with businesses...

Being an entrepreneur is a rollercoaster journey. You will need lots of grit to grind your way to success. Knowing business strategies and tactics are good, but half of the battle in being an entrepreneur happens in mind. The key is to think differently than the regular person. Here are seven core mindsets that every entrepreneur should internalize. The Growth Mindset The growth mindset...