~media-digiday | Bookmarks (57)

Here’s the latest guide to what people talk about when they talk about the ever-changing media industry. 

From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to address.

In 2024, publishers look for revenue opportunities anywhere they can and two of most prominent vendors for incremental ad revenue – Outbrain and Teads – announced last week that the former was acquiring the latter in a $1 billion deal. 

The intricacies of ‘one of the worst kept secrets in ad tech M&A’ offer a curious insight into dealmaking in 2024.

Despite forecasts that Amazon Prime Day would fall flat this year, several publishers told Digiday that commerce revenue earned from affiliate coverage of the two-day sales event actually exceeded expectations.

While the company’s chief business officer, Dmitry Shevelenko, maintains that its use of publishers' articles falls within the “fair use” doctrine of copyright law, he said he hopes Perplexity’s new Publisher Program, launching today, will get the artificial intelligence company back in the media's good graces.